Form a content plan
Instead of thinking about post ideas every day, make a plan where you distribute your content by day. It is desirable that the pins are replenished daily – this will positively affect the statistics. The nature of publications depends on the direction of your business: the owner of an online store needs to choose attractive product photos; those who want to attract traffic to the blog should also design the visual part, for example, compose infographics or prepare illustrations on the topic; if you are a designer, use the platform as a portfolio, uploading the best of your work to it; Do not forget to attach a link to the site or product in the description of the publication. Also, to reduce the time spent on promotion, you can set up the publication of pins from the RSS feed. An option for those who post fresh content every day.
Start your account
Pinterest is a network for visual content, so it’s important that your profile looks attractive. To do this, work on the following points: format. If you want to follow the statistics of publications, which is relevant for the development of your account, after registering on Pinterest, transfer your profile from a regular account to a business account. This will take a couple of minutes; title. Use concise language to engage the audience, leaving the essence; avatar. Choose a catchy, eye-catching photo; description. Write about your type of activity, supplementing it with a link to the site and keywords by which other users can find you; boards. Sort posts and products by topic using boards. We talked about this at the beginning of the article; post pins. If you don’t know for sure what will attract the target audience, use the algorithms offered by Pinterest itself: Make sure that the aspect ratio of your pins is 2:3 – so publications will not be “cropped” when displayed in the feed.
Complete each picture with your own logo
Write short captions for publications, not forgetting about links and tags (keywords). In addition to the standard recommendations, we suggest that you familiarize yourself with some more promotion methods: Use a call as a caption for the picture. Post photos without human faces – they are less popular. Don’t leave too much background in your photos. Create posts with multiple dominant colors. These points are advisory in nature, so it is not a fact that they will suit your audience. Experiment, follow the statistics to find a working method to attract the target audience. Let’s continue to study the promotion scheme and talk about the following things.
Complete the site with the “pin it” button
Pin-it is a feature that allows people using Pinterest to add photos from your site to their boards. It is worth installing Pin-it on your resource if you often upload a large number of media files for products or a blog. It is important that when adding photos to the board, a link to your portal will be immediately added to them, which can greatly affect the reach and brand awareness. Before installing Pin-it, you need to confirm that you have the necessary rights to your site, for which you need to apply. After the application is approved, you will receive instructions with a detailed description of how to add a button to the site.
Various actions on the social network make your profile more visible to other users. React to other people’s posts with likes, comments and repins (in the case of repins, make sure that there is no link under the post, otherwise this will negatively affect your traffic). If you want to create a board that will not be visible to other users, make it private using the settings.
Observe the statistics by analyzing it
Statistics will be formed after 2-3 weeks of active publications and other actions in the social network. Until the above amount of time has passed, do not draw loud conclusions. Pinterest offers its own promotion analytics, so you don’t have to involve third-party services. What is displayed in the “Analytics” tab: the number of impressions of publications, the number of audience (including engaged ones); the best in terms of the number of activities (saves, zooms, etc.) boards with statistics; popular publications with source/type of traffic, number of impressions. You can sort the received statistics according to various criteria: type of publication, source, and so on.