Pinterest: what is it and what are the features
As we already understood, this is a social network where users share photos. A kind of catalog of pictures, where everyone can find an image to their liking or upon request. The site has a large selection of topics, which are conveniently divided into groups. After registering in the Pinterest application, the user is given the opportunity to select topics of interest:
Topic selection
After selecting a category, the visitor will be shown photos only taking into account the selected interests:
Photo taking into account the selected topics
To make it easier to get used to the site and start using it, I suggest that you familiarize yourself with the terms that you need to pay attention to.
- a pin is any picture that is placed in the application. It can be drawings, diagrams, diagrams. Pins can be downloaded from a device or website;
- board – a site block where photos (pins) of the same direction are located. You can create an unlimited number of boards and sort by your interests;
- repin – that is, repost. Allows you to add photos to your boards that you like in other users’ albums.
Pinterest is a kind of search engine with a large number of images.
How to use Pinterest
So how to use Pinterest? Instruction for beginners.
- To get started with the Pinterest app, you need to go through the standard registration process. T
- hen click on the checkmark next to the circle to add information about yourself. The system will display the following menu:Click on
- “Settings” and you will be taken to the profile settings. Here you can change the name, surname and fill in various information about yourself.
- The next step is to create a pin. Click on the circle with a plus:
- Select “Create Pin”. Next, a page opens where you can add a photo, title and description.
- It is possible to select the board on which the publication will fall:
- Boards can be renamed and descriptions can be added. And also to make secret posts.
- When everything is ready, click on “Save”.
- The board appears in your account and can be seen by other users (unless you’ve made a secret post).
How to repin
Or in other words repost.
- You need to select the photo you like in the application and hover over it. Buttons showing different options will appear on the picture.
- Click on the arrow to the left of the red button. In the drop-down menu, you can choose on which of your boards the picture will be placed. You can add new names if you like.
- For example, we want to repin to a new board. Create and click done.
- The post appeared in the Pins tab.
What is Pinterest used for?
The application can be used both for personal interests (collecting pictures, seeing what users post, getting to know each other) and for promoting a business. Consider how this social network can be useful for promotion.
This is a powerful tool for product promotion. No matter how much you write interesting texts, the client will make a choice in favor of an aesthetically packaged product;
Ready-made segmentation of the target audience. All pictures are collected by topic, so the “right people” will immediately be interested in your product. Users will visit your page, generating traffic and sales;
customer trust. By interacting with the public through Pinterest, you publish product photos openly and accessible.
For worldwide viewing.
The site’s ideology implies transparency and honesty of users who have nothing to hide.
inspiration. Sticking to photos, you can find interesting design business solutions. Or get inspired and come up with something of your own.
If we take a closer look at the Pinterest app for personal development, there are also interesting points here.
search for information. As we said above, descriptions can be added to the photo. And they are very helpful. For example, tips in the hand made segment, master classes, recipes; Search for information on Pinterest (recipe)
save a large number of photos and visual ideas without downloading to your device. Thus, you will not occupy the smartphone’s memory with unnecessary materials;
Be aware of all fashion trends. Pinterest instantly spreads unusual products and discoveries.
An important condition for both promotion and personal use is to publish beautiful photos of good quality. Do not post low resolution images, blurry photos or overexposed illustrations.
If this is in order, pay attention to your texts. They should be interesting, concise and understandable to anyone.